good, better, best
Only the good, better, and best of sustainable goods. Evaluated and curated for you.
Why I made this
While a strong consumer desire for sustainable well designed products exists, the market is highly fragmented and information regarding the environmental impact of products is often confusing or conflicting.
Good better best does the work for you, finding and evaluating well designed sustainable goods, while supporting makers doing good for our planet, all on an easy to use online platform.
Problem Identification
Following secondary research, in-depth interviews, and extensive analysis, 50+ concepts were developed and refined down to six promising concepts shown in the sketches below.
A key design opportunity was identified to pursue:
While a strong consumer desire for sustainable well designed products exists, the market is highly fragmented and information regarding the environmental impact of products is often confusing or conflicting.
Data backs this up: 80% of US adults aged 18-34 are willing to pay more for sustainable goods, but 78% don't know how to identify environmentally friendly companies.
Final Design
The good better best platform provides:
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a curated selection of sustainable goods comprehensively evaluated throughout their product lifestyle all in one place
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positive personal reflection and measurable positive impacts through the rewards program
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lifestyle-focused approach that engages consumers beyond the purchasing process to incentivize sustainable behavior
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mutual benefit between good better best and makers through providing makers with consumer purchasing and site use behavior data
How it Works
good better best doesn't just provide benefits to the user, it also creates feedback loops for makers to help grow their sales, improve product offerings, and increase their positive impact.
New Users
New user's are walked through how the page works including shopping, reading stories, how to set up their own account, and how the give back program works.
Shop
Shopping's made easy, allowing users to filter by a wide range of criteria including category, locality, sustainability rating, and more.
Stories
Stories provide information about the makers and brands sold on good better best, as well as how to live your good better best life through stories about lifestyle, health and wellness, travel, and more.
Explore
Research identified consumers enjoyed, and were more likely to make a purchase, when shopping at boutique stores. To enable the feeling of exploration and discovery of boutique stores, the 'explore' page was created.
Functioning much like Pinterest, the explore page caters products and stories based on your preferences and allows users to save them to lists.
Profile
The profile page allows users to build points and increase their tier status as they interact with the site and make purchases. They are also able to save items and stories to read or share later and connect with the friends to compete for tier status or share.
As users build points they are able to exchange them for money towards their purchases or donations to one of the environmental charities good better best has selected for the month.
Go to Market Strategy
Phase 1: Grow Customer Base
Begin as an online boutique and lifestyle brand for sustainable goods by purchasing and reselling goods from makers to consumers. Establish trust with consumers by handling shipping and returns. Find and evaluate products on their sustainability and provide sustainable packaging.
Phase 2: Grow Offerings + Customers
Expand to an online market place with a democratized evaluation process, with key products shipped from good, better, best but most shipped directly from the maker. Provide sustainable packaging at a lower cost makers through leveraging economies of scale.
Phase 3: Grow Impact
Extend to pop-up shops to sell local sustainable products and grow brand interest. Provide branded certifications to interested makers so makers can leverage good better bests trustworthy brand name. Continue the online boutique, marketplace, and lifestyle brand through platform.